Most app teams collect data about their users to better serve them. But having data alone doesn’t automatically lead to insight. To be valuable, it needs to be processed, analyzed, and distilled into information that informs strategy and decision-making.
Answers, the analytics engine that powers Fabric, helps you understand your users by tracking events. Events are in-app actions (like login, social share, or purchase) that reveal how people interact with your app. This information is vital to learning how engaged users are, what actions they take most (and least), and how their behavior changes over time.
Today, we’re excited to give you more freedom to explore and examine your event data through a new Fabric events + Firebase integration. Now, all Fabric customers can unlock highly-requested analytics features in Firebase by creating and linking their Firebase account.
Fabric & Firebase are stronger together
Firebase is Google’s mobile platform that helps you build and grow high-quality apps without managing infrastructure. As we stated at Google I/O 2017, Fabric joined forces with Firebase because our two platforms are stronger together and offer complementary tools.
For instance, Fabric has always adhered to an opinionated philosophy and presented critical app data in a digestible way. However, we’ve heard from many of you that you want more flexibility. By teaming up with Firebase, we can build on the freedom and power that Firebase gives developers to do deeper analysis without compromising our opinionated approach.
This new Fabric events + Firebase integration allows you to use existing Fabric events with Firebase’s advanced marketing and analytics features to get more flexibility to organize, interpret, and act on your event data.
Build custom audiences to get deeper user insight
Although Fabric automatically groups your users into activity segments based on sessions, it’s interesting to group users by their behaviors too. With the Fabric events + Firebase integration, you can create custom audiences (a.k.a. user segments) in Firebase using your Fabric events and event attributes.
For example, you could create a “power users” audience to group people who have completed a key in-app action many times. For gaming apps, this group could consist of users who have who have completed at least 10 levels and made an in-app purchase.
With custom audiences, you can slice and dice your user data by in-app behavior to better understand engagement.