Introducing Answers for OS X and tvOS (beta)

by Brian Swift, Product Manager

2015 was an exciting year for Answers. We launched Answers as its own kit, Answers Events, Audience Insights, and were even named the #1 mobile analytics tool on iOS. But we didn’t stop there.

Over the past few months, we've seen many of the same challenges we’ve solved on mobile occurring on other platforms, including desktop and TV. Developers are building the next great experience for their users on these platforms, and yet, they have limited real-time visibility into their user activity. We thought we could build something much, much better that would give developers on these platforms the same level of visibility as mobile platforms.

That’s why today, we’re thrilled to share two announcements: Answers for OS X is now officially available, and we’re opening beta access to Answers for tvOS at Answers Labs!

Instant, Complete Visibility into Your OS X Apps

It has historically been difficult to have any performance indicators or insights into how your OS X app is being used, let alone getting the answers you need once you actually have that data. With Answers for OS X, you’ll now have the same suite of powerful tools you’ve come to enjoy with Answers for iOS — all seamlessly working for your apps on Mac.

Similar to Answers for iOS, you’ll have instant visibility into critical performance metrics, such as DAU, MAU and crash-free users -- all in real-time. You won’t have to dive through mountains of data and analyze trends. We’ll tell you what’s actually important, all in real time. Seamlessly integrated with Crashlytics, you can jump straight to specific builds in your Crashlytics issues dashboard and address your app stability immediately.

Just like for iOS, you can get a complete health status check and a quick glance at how your new release is doing -- all through the launch day experience within your dashboardWith Answers, it’s never been easier to manage and scale your business.

To get Answers for OS X, simply update your Crashlytics Kit. New to Fabric? Download the Fabric Mac app here to get started!

From Answers Labs: Real-time App Analytics for Apple TV

At Answers Labs, we’re always experimenting with new ideas to make analytics ever simpler. Many of you have expressed interest in a solution that also supports Apple TV apps. We’ve listened to your requests and we're excited to open up access to our Answers for tvOS project, now in beta.

Demand is high so sign up at Answers Labs today for early access. We can't wait for your feedback as we continue to tweak and enhance its functionality!

 

Introducing Answers Launch Day Experience

by Brian Swift, Product Manager

Now that fall is officially here, we put aside the pumpkin flavored coffee and spent November building even more enhancements to Answers.

Complete Visibility into Your Launch

Launch day is stressful, there’s no question about that. Your team has worked so hard to build a feature or enhancement that your users will love and gain value from, and now the day to ship has finally arrived. We know you're pulling together data from multiple services as quickly as you can to gain confidence in the launch.

With that in mind, we decided to pull together all that critical data for you, and release a brand new launch day experience within the Answers dashboard!

We know you want to be able to get a complete health status check and a quick glance at how your build is doing. How quickly is it being adopted? How does the adoption rate compare across OS versions and different device models? We wanted to give you these answers at-a-glance, all to support your launch day. Once you click into your latest build on your dashboard, you’ll be taken to your launch status page. Here, you’ll be able to see the adoption rate on devices and platforms as well as any critical issues and how many users they’re impacting.

With this new feature, you’ll be able to quickly see how your app is doing, and make the enhancements needed to keep your users happy, and growing. See it in action on your dashboard -- we can't wait for you to try it!

 

Answers Named #1 in Mobile Analytics for iOS

by Wayne Chang, Head of Product Marketing, Developer Platform

Back in May, Answers was ranked as #2 on iOS and #3 on Android in the mobile analytics space by SourceDNA, the world's largest database of mobile app intelligence. Since then, we’ve been building out new features like Answers Events, which helps you track specific actions and events in real time, to better understand how users are behaving within your app.

Today, we’re thrilled to tell you that Answers has now been named the #1 most implemented mobile analytics SDK on iOS — just five months after it was named #2!

Just over a year ago, Answers was built and launched by a small team from Crashlytics. Many of the same members are excited to see that Crashlytics is still the #1 most implemented performance SDK -- with a higher score than #2-6 combined.

Here’s what SourceDNA said about Answers and Crashlytics just a few months ago:

Twitter’s efforts in the mobile ecosystem are clearly paying off. Their tools are some of the most implemented in apps that we’re seeing. It’s a clear sign that they are really making an impact & leading the way with mobile.

We’re humbled by this recognition. In just over a year, Answers has gone from a side project to a solution used by top app developers all over the world. If you haven’t already, read the inside story of how a team of six built Answers to be the most popular mobile analytics tool today!

 




Answers September Update: How to Use Answers Events

by Brian Swift, Product Manager

September has come to a close, and school is back in session! For many apps and businesses, the next few months are the busiest time of the year. Understanding exactly how users are engaging with your app becomes even more critical, especially for those of you building apps for shopping or other merchant services. When we launched Answers Events back in July, our goal was to help you remove the guesswork and take understanding your users to the next level.

To help you gain instant visibility into usage of your apps, we’ll run through setting up an event within Answers and how you could leverage our many intelligent analyses — starting with purchases and revenue.

Setting Up a Purchase Event

Answers Events automatically comes with an array of core events you can track, including purchases. In your Answers dashboard, start by clicking on  “Add an Event” at the top right part of your screen.

Then, select “Purchase” from the list.

Within your dashboard, you’ll see how to implement a Purchase event. This includes the price, the currency, item names and types, as well as other custom attributes you may want to track. Once that’s added, just relaunch the app and you’ll be tracking that event!

As soon as you set up your first Purchase event, we will show you daily revenue and we’ll start populating data on your dashboard.

This includes total items purchased, how many unique users made purchases, and even a distribution of purchase pricing so you can best gauge the state of your business. Answers also supports tracking other parts of the purchase funnel, including "Add to Cart" and "Start Checkout." Using all of these events can give you a much clearer picture of your purchase funnel. For instance, if you’re a ticket merchant, you can see the amount of users that added items to their cart compared to those that made it to checkout and those that actually purchased. We'll even tell you if that amount of users was more or less than expected based on historical trends, which allows us to give you deep analyses that help you understand the key drivers of your business.

To learn more about how exactly Answers Events works, check out our docs. Happy tracking!

Answers July Update

by Brian Swift, Product Manager

Just two months ago, SourceDNA named Answers the #2 mobile analytics solution. We take tremendous pride in that, but we are constantly finding ways to be #1 in building the tools you love to use. We care deeply about the mobile analytics space, and are passionate about making it super simple, giving you the answers you need with no analysis on your end.

In July, we were heads down on building out what we believe is a giant step toward that vision: Answers Events, our new real-time event tracking feature. It not only empowers you to track specific actions and events — so you can see exactly how users are behaving within your app — but also provides you a set of core events and actions that we think might be important to you. Combining with intelligent analyses to these events, you'll have total visibility into the key drivers of your business.

Want to learn more? Check out our Answers Events docs for Android and iOS or watch this quick video tour — done in under a minute!

Here's our detailed, behind-the-scenes changelog on what we built to make Answers Events a reality:

Infrastructure

  • We added supporting lambda architecture for predefined event computations

Web

  • We made space in the dashboard to make Answers Events a primary tab so you can get insight into your top event for the day

  • We added in pages so you can access all the information for Answers Events

  • We added instructions and onboarding information for Answers Events

iOS SDK

  • We added the ability to log and send up events

  • We improved debug logging, to allow for clearer insight into how Answers is behaving behind the scenes

  • We improved overall fidelity by fixing a race condition where we were missing a few events at startup

Android SDK

  • We added the ability to log and send up custom events and predefined events

  • We improved debug logging, to allow for clearer insight into how Answers is behaving behind the scenes

  • We improved overall fidelity by fixing a race condition where we were missing a few events at startup